Anita Roddick started her business to support her family. She got idea of business from her traveling in developing country and her mother. She had sense of social responsibility, so the body shop has a reputation for supporting social and environmental causes. She was sick. In February 2007, she had contracted Hepatitis C. Therefore, she began campaigning for Hepatitis C to be taken more seriously as a public health issue. She died on September 10, 2007.